Below from gillespieproductions.com are ways that you can produce quality and relevant video quickly that will keep your audience interested:
- Recycle Old Videos
One of the most efficient ways to produce relevant videos without much effort is by recycling materials you already have. Imagine, for example, that your company has a CEO lecture recorded on video for 40 minutes, and on that occasion, he talks about digital marketing.
So, you can separate this content into several smaller videos, of 2 minutes, for example, and deal with various subjects related to marketing. Done that; go publicizing everything little by little to your audience! You’ll have relevant content that’s easy to consume and almost no production work.
And the same can be done with other old videos that your company no longer uses or are outdated. With just a few tweaks to the script, you can quickly re-record material and have up-to-date, new, super-interesting content to deliver to your audience.
- Transform Written Content Into Audiovisual Content
Another way to facilitate video content production is by transforming articles and other texts into audiovisual materials. If you already have suitable content written, adapt it, make it more attractive, relaxed, and didactic, and start recording. You can do this with blog articles, your company’s educational documents, reference books on a subject, and much more.
To put it simply, you don’t need to put someone on camera to talk about the content. You can bet on screen captures, make a narrated presentation, use images, layouts, or whatever you find most convenient and simple to compose your video.
- Produce Videos Based On Questions And Comments From Your Viewers
If you already work with content or have a presence on social networks, you certainly live with your customers’ and followers’ doubts, opinions, and suggestions daily. Right?
So, you should use this to your advantage to create highly relevant content without spending much time thinking about script, production, and execution. For example, if you made content, published it on the blog, and someone came up with a related question, think about making a video to answer it.
You can also compile the best questions and create content focused on solving them. The same can be done with the interactions you receive on social networks, with questions received by inbox or many others.
A user’s question may be the same as that of thousands of others, and by using videos to answer it, you still gain all those benefits that we mentioned above, such as getting closer to the public, authority, reliability, and efficiency in communication.
From the insights we brought in the article, it is already possible to produce videos that will add a lot of value to the audience with a relatively low effort and little investment in equipment and structure. However, despite this, it is worth remembering that it is always essential to invest in a good organization of content and never produce materials randomly, to produce. Learn about Benefits of Ecommerce Product Videos here.